In response to the government ’s New Southbound Policy, the Bank is optimistic about the ASEAN's advantages on the market economy and financial development. Following the establishment of 7 overseas branches in Los Angeles, Hong Kong, Singapore, Shanghai, New York, Tianjin, Wuhan, the representative office in Kuala Lumpur, Malaysia was established and officially opened on February 12, 2020. Malaysia's economy is competitive with a bright economic growth prospect. In terms of trade volume with Taiwan, Malaysia is the second largest economy among ASEAN countries, followed by Singapore. It is also Taiwan's seventh largest trading partner. In order to provide quality services to local clients, the branch has established an office in the financial conglomeration in the Kuala Lumpur City Centre in Kuala Lumpur, Malaysia. Service address: Lot 11-03A, Level 11 Menara Hap Seng 2, Plaza Hap Seng, No. 1, Jalan P Ramlee 50250 Kuala Lumpur, Malaysia. Local contact number: (60) 3 20221188. The main business of the office is to engage in financial business liaising, consulting and market research services. The first stage focuses on providing Taiwan business clients with the aforementioned services. It also acts as a communication bridge between Taiwan businesses in Malaysia and OBU and overseas branches, providing comprehensive financial services for commercial and local clients. The director of the office, Chihjun Yang, has served in the foreign department, Hong Kong branch and Singapore branch, with extensive experience in overseas branch service and the financial industry, granting him the ability to provide customers with quality services and develop new businesses in Malaysia.
In order to provide customers with high-quality financial services, Land Bank was approved by the competent authority to concurrently carry out life and property insurance agency business. On January 1, 2020, Land Bank merged its subsidiary, Land Bank Insurance Broker Co, Ltd, and established the Department of Insurance Agent. The bank generally assumed all rights and obligations of Land Bank Insurance Broker Co, Ltd. The rights and interests of the original insured were not affected at all. The Bank will provide customers with all-round finance insurance services. After the establishment of the Department of Insurance Agent, Land Bank, as a state-owned bank in line with the regulations of the competent authority, will implement the protection of consumers' rights and interests. Customer demand will be our main guide to cooperate with government policies and market trends so we can provide suitable insurance products. Multiple insurance products are offered for customers to choose so as to meet the protection demand planning of customers of all ages. Land Bank will fulfill the responsibilities of the bank as a state-owned bank, and move forward to a comprehensive and high-quality bank to achieve win-win goals for the bank and customers.