On the December 22nd, the Financial Supervisory Commission (FSC) hosted the "Domestic Bank Presidents’ Business Liaison Meeting" and commendation ceremony, recognizing banks that ranked in the top 25% for their standout performance in adhering to the principle of fair customer treatment in the financial services industry for 2023. The Land Bank of Taiwan (Land Bank) has been recognized for five consecutive years, showcasing its consistent exemplary performance.
Under the joint supervision of the Board of Directors and the senior management team, the Land Bank upholds the core value of "prioritizing customer rights," promoting the concept of fair customer treatment. In 2019, the Land Bank established its "Customer Care Committee", and the senior management team subsequently convened cross-departmental meetings to thoroughly review the causes of customer complaints, formulate improvement measures, and contemplate enhancements to fair customer treatment. Routine updates on the impact of these initiatives are presented to the Board of Directors, fulfilling their supervisory role by offering guidance and directives. This motivates various departments to actively strive for improvements, particularly in the scope of "friendly service" and "business integrity," as emphasized in the customer rights evaluation for 2023.
To enhance the accessibility of financial products and services, Land Bank has invested in both services and hardware infrastructure while refining educational training programs. Recognizing the diverse needs of its clientele, the bank is dedicated to creating a customer-friendly financial environment. Through the implementation of various platforms and communication channels, barriers are overcome to achieve customer equality.
To bridge the gap in financial knowledge and prevent financial exploitation and fraud, the Land Bank’s business development team goes above and beyond conventional banking boundaries, conducting outreach activities in schools and rural areas to raise awareness of financial exploitation and fraud. Moreover, a few of the Land Bank’s 150 service points are situated in rural regions and offshore islands, where we offer accessible and friendly financial services. Recently, the Land Bank collaborated with the Ministry of Finance's Universal Shared Cash for All (全民共享普發現金) policy, assisting in the distribution of cash in rural areas. This underscores our broader commitment to implementing fair customer treatment initiatives.
In the future, the Land Bank will continue to uphold the rights of customers from diverse backgrounds, enhance financial inclusivity, and cultivate a corporate culture grounded in integrity. The Land Bank is dedicated to earning customer trust, pursuing sustainable development, and striving towards becoming a high-quality and customer-friendly financial institution.
Contact person: Hsi-Chih Li
Tel.: 02-2348-3295
