公告訊息

At Land Bank, we are committed to preventing fraud. In an effort to combat fraud syndicates impersonating banks, Land Bank officially launched its “68005” SMS service. With the SMS service aligned with the Bank’s existing AI model, counter care, employee education and awareness campaigns, we have established five core elements to combat fraud, helping the public detect fraud and stay safe from scams.

The rise of AI and virtual assets has contributed to an increase in scam techniques. To address this, the Executive Yuan has launched a “Four New Laws on Fraud Fighting” with the “Next-Generation Anti-fraud Strategy Guidelines, Version 2.0.” These initiatives encompass measures such as education, SMS interception, cash flow disruption, criminal investigation, and the establishment of a joint defense reporting mechanism among financial institutions, as well as the “111” text message platform launched by the government. Land Bank is committed to helping the country raise awareness about fraud and to preventing, blocking, and reporting it.

In response to the Executive Yuan’s policy, the Land Bank continues to refine its fraud prevention measures. In an effort to combat fraud syndicates impersonating banks, we have launched a “68005” SMS service. The first two digits “68” are special codes reserved for financial institutions, while “005” represents Land Bank’s institutional identifier. This enables people to quickly verify the authenticity of messages, offering high recognition and anti-counterfeit protection.

At the same time, Land Bank has been leveraging AI technology. Since the Bank’s participation in the “Hawk Eye Anti-Fraud Alliance,” which was jointly formed by the National Police Agency, the Ministry of the Interior, and 35 financial institutions across Taiwan, AI models have been implemented to mitigate fraudulent activities. In the past year alone, 178 fraud cases were successfully intercepted, preventing financial losses exceeding NT$160 million.

With respect to counter care and employee education, we have reinforced our inquiries regarding customers depositing funds into accounts that do not belong to them without a passbook at the counter, as well as elderly and inactive customers conducting transactions at the counter. We also regularly invite the Criminal Investigation Bureau, the National Police Agency, Ministry of the Interior to give briefings on financial crimes and techniques for intercepting scams at the counter.

In addition, to raise awareness of fraud, the Bank has been vigorously promoting fraud prevention using a multipronged approach at public welfare activities such as “368 Towns and Villages,” “Fraud Prevention Pioneers,” and the Taiwan Financial Services Roundtable, as well as through Land Bank’s branches, official website, and social media platforms. Each year, we are able to advance financial literacy and fraud prevention knowledge of more than 1 million people, fulfilling our social responsibilities.

At Land Bank, we uphold the philosophy of “abundance, harmony, enthusiasm, and innovation” and are committed to becoming a people-centered financial service provider, meeting each customer’s needs with compassion and sincerity. We also support the national anti-fraud strategy to construct a comprehensive financial security ecosystem. By safeguarding our customers’ assets, we vow to become the most trustworthy financial partner in Taiwan.

Contact person: Wang Fu-Min

Tel: 02- 2754-5530