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Promotional Campaign from Land Bank of Taiwan: Bonus Points for Using Taiwan Pay at Hualien Dongdamen Night Market

To encourage the public to use zero-contact mobile payment tools and create more opportunities for daily use, our bank is organizing a promotional campaign, “Bonus Points for Using Taiwan Pay at Hualien Dongdamen Night Market”. A rebate of 20% is offered to users of Taiwan Pay at designated booths and booths on Lunar New Year Street at Hualien Dongdamen Night Market from January 20, 2022, to April 30, 2022. To promote this campaign, our Vice President Yu Li-Ling joined the opening ceremony of “2022 Hualien Lunar New Year Street” with colleagues from the Department of Electronic Banking and the Hualien branch.
“2022 Hualien Lunar New Year Street” next to Hualien Dongdamen Night Market is the annual festival event organized by the Hualien County Government. This lunar new year activity creates a merry atmosphere for the holiday season, encourages consumer spending and promotes quality agriculture products and local specialty goods of Hualien. It is an occasion for the locals to shop for the lunar new year.
The opening ceremony on January 26, 2022, was chaired by Mr. Hsu Chen-Wei, Hualien County Mayor. Our Vice President Ms. Yu also went on the stage to introduce Taiwan Pay to the audience and promote the campaign “Bonus Points for Using Taiwan Pay at Hualien Dongdamen Night Market”. To encourage the audience to use Taiwan Pay, a limited number of giveaways were handed out to those who presented Taiwan Pay transaction receipts on the day.
Our bank welcomes everybody to come and shop at Hualien Dongdamen Night Market during the campaign period and support “Bonus Points for Using Taiwan Pay at Hualien Dongdamen Night Market”. Using Taiwan Pay for scan for zero-contact transactions blocks the virus transmission and earns users 20% cashback to purchase goods and enjoy food. Moreover, a 2% bonus point and Taiwan Pay service charge exemption are provided to the users of mobile payment offered by our bank and the other seven state-owned banks.
Please kindly download our bank’s Mobile Banking app or Taiwan Mobile Payment app and activate Taiwan Pay functions. In addition to this campaign, Taiwan Pay also organizes multiple thematic activities and offers incentives. All the perks will be yours as long as you use Taiwan Pay!

Picture list

Our Vice President Yu Li-Ling (middle) and colleagues from the Department of Electronic Banking joined the opening ceremony of “2022 Hualien Lunar New Year Street” and promoted the marketing campaign for Taiwan Pay at Dongdamen.
Our Vice President Yu Li-Ling (middle) and colleagues from the Department of Electronic Banking joined the opening ceremony of “2022 Hualien Lunar New Year Street” and promoted the marketing campaign for Taiwan Pay at Dongdamen.
Release date: 2022/02/23 Last updated: 2022/02/23
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